Last week, the news broke out that Google’s Penguin algorithm update will be updated continuously throughout 2015 and beyond.
It seems now that Google has rolled out a “live script” that can be optimized and updated to better suit its purpose, as opposed to updating the algorithm annually. However, this update acts a double edged sword yielding a benefit as well as a caveat.
The upside to this update is that companies can now scrub their link profile and be able to see the benefits of disavowing the dirty links from their portfolios a lot quicker than ever before.
The downside to the update is that Google will be able to catch onto spammy link building much quicker than ever before – a warning to those SEOs that still rely on bought links.
How to Respond to Google’s Penguin Update:
- Assess whether or not your website has any spammy or irrelevant backlinks.
It doesn’t so much matter how these links ended up in your portfolio, but what matters most is that they have to go. Review your backlink portfolio and make a list of all the referring domains that are spammy and downright negative as well as a list for domains that are irrelevant to your product or service.
- Scrub your backlinks with requests to the webmaster and Google’s disavow tool.
If and when you come across unwanted links we recommend sending a request to the webmaster or owner of the linking website to see if they can manually remove the link. If this process doesn’t apply or if you can’t contact the webmaster, we recommend using Google’s disavow tool.
While disavowing links, its best to refer to your list from step 1 and gradually disavow the links starting from the spammiest links and working down to the irrelevant links.
- Be proactive and start building links organically.
The purpose of the Penguin algorithm is to eliminate spammy links. So if you’re building and earning natural links, there really isn’t anything to worry about – other than the occasional unsolicited spammy link. Focus on creating rich and valuable content for your audience and they will be sure to share it. Try creating helpful infographics, rich images, or comprehensive reports that people can refer to or share on their own blogs.
We understand that some of the steps above may be too technical for some business owners. For more information on how to manage your backlink portfolio, please feel free to contact us.